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(these are my stems, not Kyle's...that would be weird)
In his defense though, if you've done any sort of endurance sports in the last few years you might have seen people wearing these socks in competition, they basically look like old school basketball socks that come up to your knee...Dr. J style(not my wife, but the all time NBA points leader). I've seen them at Ironman, short distance tri's, marathons and evidently Lance Armstrong has been spotted wearing them between stages of the Tour.....so you know they must work cause that dude is old and he made hammer on those young dudes in the tour, except for the Pisterelo, but that's another story. All that to say, "Kyle, Dr. J....I stand corrected....your socks are magic and I will sing their praises."
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Instead of me trying to explain all the "hows and whys" ill just post a few links from smarter people than me....here.....here...and...here. I can tell you one thing though...in two weeks when I'm driving to Leadville, i will be wearing these socks the whole way there, and everyday prior to the event. Grab a pair and test them for yourself....you might be surprised.